Big Data Analytics and Future of Marketing and Sales - McKinsey & Co

The book is part of CMO/CSO forum. There are a few introductory chapters on Big Data and how data growth has made marketing decision making harder. How big data is resolving some of the issues. Overall book seemed very much based on common sense. I did not find any spectacular content. The case studies were nice. There are a few terms which are new additions to e-marketing jargon a. Overall I did not find the book anyway extraordinary.