TATA - The Evolution of a Corporate Brand: Morgan Witzel (2010)

I always get a feeling being politically correct business literature is the in thing in India. I cannot find a good reason to appreciate this book beyond the fact this is a book by the Tata's about the Tata's for the masses. After all the copyright is owned by Tata Sons. Is it not a good book to read at all? Won't really say that. If you are not aware of Tata group structure inter-relationships it's a great book. I have a great respect for Tata group companies. But the biggest issue I saw in this book was everything Tata does is great or ethical kind of writing. Tata's have their fair share of controversies and none of them make a mention other than Tata finance one. This book is about signalling. We want you to believe in our story in the manner we told you. Definitely, a case of reader's discretion recommended.