Needed to gift a book to the library of my hostel in my alma mater IIT, Kharagpur. It was imperative to choose a book on innovation, undoubtedly Clayton Christensen comes as the most authoritative management guru in the field of innovation. Hence, this choice.
If you have read Innovator's Dillema, Innovator's Choice or any such book by Clayton Christensen the views are always from a producers angle. Technically, the producer comes up with a new product or solution that completely disrupts the market and then market starts adopting it. And the whole saga of the adoption process is described in details with very crisp and well defined examples. This book is actually unique as it describes the innovation from a consumers viewpoint. In some sense, there is nothing completely new that has not been talked about earlier, it tells you to listen to the customer pain points to identify the real need and then build a solution that addresses that need. A very standard product management process to develop a product.
I think other than a terminology variation, like customer hires xyz service or product to address his needs there is nothing quite unique in the book. I felt over the years of research, it's Christensen who has really identified that needs driven innovation actually sticks to produce results. The concepts are told in a very different language, with the hiring terminology but I did not quite find any significant new ideas in the book.
But, as with most Christensen books, you will still gain enough to finish reading it. Hence, recommended.
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