Is it worth reading or writing a review of a book which has been well accepted in market and is kind of a real life case of Guerilla marketing at its best? Personally, I felt the text is a worthwhile read but as you read to later chapters they seemed like a drag. But overall a great book to read. The Macintosh Way is doing the right thing in the right way. Morever there are lots of instances shown where you can directly relate why some operating platforms succeed while some do not. The first part focuses on doing the right things like setting up a right work environment, rewards, customer support and markting communications. Second part focuses on doing the right things like evangelism, providing right level of communication through user groups and demos that appeal to customers and users beyond the regular sales presentations.
One thing that stands out clearly in this book, is the difference the product mindset in the executives and particularly the CEO bring into the company: Steve Jobs, Bill Gates and John Warnock all had one thing in common they all loved the best in the products and brought out that class in any products they built or tried to ingrain that culture in the organizations they built. Otherwise the management literature has questioned several of their management styles but seldom they had questioned the DICE framework (depth, indulgence, completeness and elegance) of the great products they built.
I guess there are lots of personal biases in the book but overall still relevant book for someone who is looking at building insanely great products. You can read the initial chapters in details and skim through the later chapters as they looked more like adding best seller value to the book than substance.
One thing that stands out clearly in this book, is the difference the product mindset in the executives and particularly the CEO bring into the company: Steve Jobs, Bill Gates and John Warnock all had one thing in common they all loved the best in the products and brought out that class in any products they built or tried to ingrain that culture in the organizations they built. Otherwise the management literature has questioned several of their management styles but seldom they had questioned the DICE framework (depth, indulgence, completeness and elegance) of the great products they built.
I guess there are lots of personal biases in the book but overall still relevant book for someone who is looking at building insanely great products. You can read the initial chapters in details and skim through the later chapters as they looked more like adding best seller value to the book than substance.
