It is definitely a book on concepts that are new, unique and brings out how epidemics spread in society. However, the first one or two chapters clearly puts the context pretty clearly. After that it becomes a bit of a drag. The same things being told again and again. The book does not create any new enthusiasm in the later chapter. In initial chapters Malcolm Gladwell introduces the concepts with interesting examples already. In the end he again tries to elaborate with cases which do not seem to be adding any additional value.
Although the book is an all time great, I will still rate the overall style not something that can hold your attention for too long.
Views expressed here are author's personal views and do not reflect the views of author's current or any previous employer.
Saturday, December 16, 2006
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