Guy Kawasaki masterfully brings out the ingradients that makes great products, concepts and innovations thrive. Written in simple and comic language the book unfolds the common mistakes people do in realizing their innovation spirits. Companies tend to get trapped towards death magnets and die. In fact the concept of death magnet is really nice. As start ups many companies start believing quite a few of them and large corporations get to some other death traps. Breaking away from such traps can only make a firm create substantial innovation which can lead them in providing superior products or services.
What is that the characteristics of a revolutionary?
- Create like a God
- Command like a King
- Work like a slave
- Don't let bozosity grind you down.
Once again the work like a slave does not mean to work all the time. Even a book which tells you to work hard necessarily believes the importance of work and life balance.
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