Ogilvy on Advertising - David Ogilvy (1981)

Most management books are to be read with an expiry date. Then there are books that pass a time test. This is one of them. Don't get into the future predictions. You will realise most of them failed the test of time. Still this is an excellent book to understand advertising. Interestingly, some of the suggestions have made it to text books as well. Where is the Internet advertising? That never existed in early 80s. If the principles of advertisement matters to you and not operations in advertising it's a great book to read. Extremely easy and a fast paced read.