One of my favorite authors of management literature. But this book seemed more like a forced attempt than concrete outcome of a thorough research. Writing on fallen heroes by own claims are always hard. The facts that made them heroes in wrong proportions bring to their fall as well. There is certainly good deal of research but the outcome looks more like philosophic. But the five stages of falling companies is well identified and examples of companies who have gone through the phases nicely identified.
- Hubris born of success
- Undisciplined pursuit of more
- Denial of risk and peril
- Grasping for salvation
- Capitulation to irrelevance or death
You can identify them very easily when you have faced them in anywhere you have been exposed to. I think over all a good coffee table read.